Born and raised a Canadian, one of Reid’s proudest moments is becoming an American citizen. His entire career has been dedicated to helping Americans gain access to quality healthcare.
In 2009, he considered what Americans would need if the Affordable Care Act (ACA) passed. Based on his experience as a Canadian, he knew that up-and-coming non-insurance tools such as telehealth, doctors online, advocacy, and discounts would be in dire need. Once he had the idea for a solution, he knew exactly where to turn for help…his lovely & talented wife, Heidi.
Reid is the co-founder of freshbenies, a health savings card that takes the headache out of healthcare (and more) with telehealth, doctors online, advocacy, Rx savings… all in one easy-to-use card.